Personas Level 01
Persona Documentation for 5 sites based on behavior and qualitative and quantitive analytics
Platform Evaluation
Industry landscape
Group alignment
Understanding what design research does
Video Player Features
How users prioritize various video features
Secure Testing Platform
Formalized relationship with vendor
Comment Tool
Resource for collecting customer comments from app stores
Understanding Weather
User expectations around weather experiences
Streaming OTT Insights
User expectations around streaming services and interface presentation
Modernization Desktop Homepage
Existing vs New - homepage template on desktop
Modernization Mobile Homepage ⇆ Story page
Users perceptions interacting with clickable content
Modernization Desktop Homepage ⇆ Story page
Users perceptions interacting with clickable content
Persona Level 02
Qualitative, location based, localized content
NewsNation Now
Insights across Native App, Website on Mobile, and Website on Computer
NewsNation Concept Development
Rapid Iterative Prototyping & Testing of New Conceptual Directions
Email Newsletter Study 01
Subscribe and Unsubscribe processes as well as Receiving and Opening newsletters
Email Newsletter Study 02
Examine the role of email newsletters in subscribers’ daily lives over a 2-4 week period
Email Newsletter Study 03
Focus on how people read, or mainly scan, email inboxes and newsletter content
Email Newsletter Study 04
In-depth research with participants reading email newsletters on their mobile devices
Social Referral Traffic
Uncovering insights into traffic originating from social platforms
My Neighborhood
Uncovering insights around the relationship my neighborhood has on my local news consumption
Timely Lists
Investigate interface techniques for the display of Thumbnail, Title Text, Excerpt, within the context of lists
Internal Development Score Cards
The development and training of a suite of tools for polling and surveying our internal customers throughout our development processes
Stream Hub
Investigate a Re-imagined top level category page template and video player experience optimized for the consumption of live stream video content
Video Hub
Investigate the desirability of a video-on-demand (VOD) experience centered on showcasing our archive of video content
Video Ads
Investigate alternative techniques in the display and frequency of displaying ads within a video experience
Device Specific Player
Investigate the nuances in behavior while consuming video between mobile, computer, tablet and tv