Topic: Homepage Template
Type: A vs B
Page: KTLA Old vs New
Audience: California Only
Desktop Homepage Comparison Test
A single static visual was utilized to ground and focus the conversation around the homepage of KTLA. The study started with participants exposed to the new template answering a series of questions, then followed with a static image of the same content presented in the existing KTLA homepage template. Users were then asked a couple questions along with their preferred choice of template.
Participants for this test were targeted from California, as active news consumers.
Goals
Uncover insights into the preference between the existing homepage template and the new homepage template.
Highlight Reels
Individual Recordings
soapypants – 35 / Male
GetALoadOfDisney – 23 / Female
kr.bayarea – 32 / Female
Aggregated Metrics
1) How often and why do you check the news?
2) Most important type of news?
3) News categories frequently visited
Local News
Traffic
Weather
Entertainment
Celebrity
Culture
Finance x2
Business
Politics x2
Pandemic
Health
Tech
International
4) overall rating of the organization of news stories presented on the page
5) How inviting and easy to comprehend do I find this page
6) Do I enjoy the fonts and colors used on this page?
7) Do I enjoy the look and feel of this page?
8) Do I trust the content presented on this page to be accurate and authoritative?
9) Which site would I prefer?
10) Which of the following aspects do I like about the site I preferred
9) Am I familiar with NewsNation?