Design and Test a series of high impact Hero Experiences to be considered for possible product development.
Design: Develop editorial arrangements in which multiple pieces of content can be grouped together and viewed as a package in conjunction with a theme or category. Considerations for overall height, hierarchy, number of stories, and quick links.
Testing: 1 Week timeframe for testing and insight development. Unmoderated testing types, off-platform, utilizing a participant pool screened to represent 25-30 and 45+ demographics.
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