Topic: NewsNation
Focus: Native App & Website
Devices: Mobile & Computer
Target: M / F 25 – 65
What We Tested
Native App and Website on Mobile and Computer
Approach
Script Development Stages
Who We Tested
Who We Tested / Participation Pool
Testing Architecture
Timeline
Next Steps
Behind the Scenes
TV News Shows I Watch on a Regular Basis
News Broadcasts I Watch on a Daily Basis
News Broadcasts I Watch on a Daily Basis
Popularity Gauge of Personalities and Shows
Shows Mentioned
Popularity Gauge of Individual Personalities and Their Respective Show
Popularity Gauge of Personalities and Shows Combined
Leverage What We Do Well
News Websites & Apps
Frequency I stay In-Touch with News
My Top Websites & Apps for Keeping Up With The News
Why It’s Special To Me
Participants talking about what makes their news choice special
Apple News
Google News
NewsNation
Where Do You Typically Get Your News From?
Where Do You Typically Get Your News From?
Where Do You Typically Get Your News From?
My Preferred Device for Accessing the News
My Preferred Device for Accessing the News
Participants talking about If they had to choose just one, what would they use to access thier news?
Podcasts
Podcasts
Reading vs. Watching
Reading vs. Watching
First Impressions / Mobile Website
First Impressions / Mobile App
Brand Awareness
Expectations of the Top Left Menu Icon
Meta Data Patterns
Prior to tapping on a story
Types of Content
Types of Content
Finding Articles with Video / Mobile App
Finding Articles with Video / Website on Mobile
Video Experience Across App & Website
Participants Selecting Their TV provider
Email Newsletter Acquisition
Participants on mobile website
Email Newsletter Acquisition
Participants on mobile website
Email Newsletter Acquisition
Participants on website
Email Newsletter Acquisition
Participants on website
Amount of Notifications
TYPES of Notifications
Organization of Content
Organization of Content
Ease of Comprehension
Fonts & Colors
Look & Feel
Trustworthiness
Trustworthiness
Uniqueness / WEBSITE on Mobile
Uniqueness / WEBSITE on Mobile
Uniqueness / App on Mobile
Uniqueness / Website on Computer
Native App Word Cloud
Website on Mobile Word Cloud
Website on Computer Word Cloud
Live vs. Opinion vs. Clips
Live vs. Opinion vs. Clips
News Tone
News Tone
Content Categories
Paid News?
The Ultimate News Experience
Design Seeds
