Portfolio Description

Project Details

Product: Brand Development

Project: Concept Development

Testing: Vote

Insights

Early concept exploration of looking at various treatments to illicit conversation in the lead up to a new Nexstar logo treatment.

The Nexstar core audience is built up and established in products, features, and experiences focused on a 45+ demographic. This demo is rooted in Nexstar's history.

Our Goal is to build an attractive brand that excites advertisers reaching a wider, more valuable audience demographic 25-45.

The next generation will connect to Nexstar as their go-to network for all digital media, beyond just news, bridging generations.

Inc. Exploration

Digital Exploration

Glyph Exploration

Branding Applications Exploration

Extras

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