Early concept exploration of looking at various treatments to illicit conversation in the lead up to a new Nexstar logo treatment.
The Nexstar core audience is built up and established in products, features, and experiences focused on a 45+ demographic. This demo is rooted in Nexstar's history.
Our Goal is to build an attractive brand that excites advertisers reaching a wider, more valuable audience demographic 25-45.
The next generation will connect to Nexstar as their go-to network for all digital media, beyond just news, bridging generations.
Inc. Exploration
Digital Exploration
Glyph Exploration
Branding Applications Exploration
Extras
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