Topic: OTT Services
Audience: Smart TV Users
Type: Unmoderated Survey
Participants: 5
A conversation with Smart TV users - Part 2
Insights into preferences when it comes to consuming News content in the form of a Streaming Service. An unmoderated running dialog was conducted with smart TV users utilizing a series of research techniques including: multiple choice questions, verbal responses, rating scales, and written responses.
A single static visual was utilized to ground and focus the conversation. This study was developed and fielded in the same day, garnishing all recordings within :30 minutes from publish time. Below are links to the individual recordings.
Goals
Extract meaningful conversation around aspects related to content types, feature sets, competitive landscape, use case behaviors and scenarios and more.
Individual Recordings
Sailor1234 – 64 / Female
lewmson420 – 59 / Female
Aggregated Metrics
1) TV Screen size
2) Streaming services or news apps I have installed on my TV
∙ Sky news, FOX News Channel, CBS News, and ABC News Live
∙ Xfinity which has a number of news apps that I access as needed such ESPN, NESN, NECN, CBS, MSNBC, CNN, and others.
∙ Sling Pluto Tubi
∙ Youtube TV, and other basic news channels.
∙ netfix is all i use not sure what news apps are available
3) ONE word to describe how this makes me FEEL
Interested
Comprehensive
Empowered
Convenient
Curious
4) I find the page to be attractive
strongly agree
strongly agree
5) The content has a clean and simple presentation.
strongly agree
strongly agree
6) Are you familiar with NewsNation?