Video Player Feature Study

Where do you typically get your news?

• Answer 1: I try to avoid the news ✗
• Answer 2: Local news tv show ✓
• Answer 3: Local news website ✓
• Answer 4: Local news facebook ✓
• Answer 5: Local newspaper ✓
• Answer 6: Local newspaper website or app ✓
• Answer 7: National newspaper ✓
• Answer 8: National newspaper website or app ✓
• Answer 9: National news tv station ✓

How frequently do you check the news online?

• Answer 1: A few times a month ✗
• Answer 2: Once a week ✗
• Answer 3: A few times a week ✓
• Answer 4: Daily ✓
• Answer 5: A few times a day ✓

In which of the following online formats do you prefer when consuming news online?

• Answer 1: I don’t typically consume news online ✗
• Answer 2: Text based articles ⚐
• Answer 3: Images and galleries ⚐
• Answer 4: Interactive infographics ⚐
• Answer 5: Videos ✓
• Answer 6: Podcasts ⚐
• Answer 7: Email newsletters ✓

SHORT SURVEY

1) How frequently do you check the news online, and why?

• Answer 1: ❏  A few times a month
• Answer 2: ❏  Once a week
• Answer 3: ❏  A few times a week
• Answer 4: ❏  Daily
• Answer 5: ❏  A few times a day

2) What is your most trusted online news source or sources? (Please explain out loud why you chose the one(s) you did.

3) Which of the following online formats do you prefer when consuming news online?
(Please describe what you like about each one as you select your answers.)

• Answer 1: ❏  Text based articles
• Answer 2: ❏  Images and galleries
• Answer 3: ❏  Interactive infographics
• Answer 4: ❏  Videos
• Answer 5: ❏  Podcasts
• Answer 6: ❏  Email newsletters
• Answer 7: ❏  Other (Please describe out loud)

FAVORITE NEWS SITE & VIDEO PLAYER REVIEW

Task Based Question 1

• Using the current browser tab, please proceed to your website to walk us through how you find and consume news. (Don’t worry, the UserTesting window will follow you.)

Task Based Question 2

• Please take a minute to find an article that interests you, but for this activity, you must locate an article that includes a video.

Task Based Question 3

• Now that you’ve found the article, please proceed to review the content as you normally would. Describe what you’re thinking and feeling as you do so.

Task Based Question 4

• Please spend a few minutes to show and tell us how you might typically interact with the video on this webpage. Please watch a few minutes of video and be sure to get beyond any preroll ads displayed up front.

Verbal Response Question

• What, if anything, do you particularly like about how videos are displayed on this website?

Verbal Response Question

• What, if anything, do you particularly dislike about how videos are displayed on this website?

Task Based Question 7

• Please spend a few moments to explore all the features of the video player on this website and tell us which features you’ve used before and what you think about each one.

Task Based Question 8

• Which, if any, features of the video player would you be least likely to utilize, and why?

YAHOO VIDEO PLAYER REVIEW

URL Launch

• https://news.yahoo.com/possible-could-approaching-herd-immunity-204514148.html
  You have been taken to a new page on the Yahoo website. When you see the page, move on to the next step.

Task Based Question 2

• Please review the content as you normally would. Describe what you’re thinking and feeling as you do so.

Task Based Question 3

• Please spend a few minutes to show and tell us how you might typically interact with the video on this webpage. Please watch a few minutes of video and be sure to get beyond any preroll ads displayed up front.

Verbal Response Question

• What, if anything, do you particularly like about how videos are displayed on this website?

Verbal Response Question

• What, if anything, do you particularly dislike about how videos are displayed on this website?

Task Based Question 4

• Please spend a few moments to explore all the features of the video player on this website and tell us which features you’ve used before and what you think about each one.

Verbal Response Question

• Which, if any, features of the video player would you be least likely to utilize, and why?

MUST-HAVE VIDEO PLAYER FEATURES

Generally speaking, which of the following video player functions do you find to be must have or most useful when watching from your computer or mobile device? Explain the reasons for your answers.

• Answer 1: ❏  Ads
• Answer 2: ❏  Autoplay
• Answer 3: ❏  Closed Captions
• Answer 4: ❏  Caption Styling Controls
• Answer 5: ❏  Multilanguage Captions
• Answer 6: ❏  Speed Control
• Answer 7: ❏  Social Media Sharing
• Answer 8: ❏  Link Sharing
• Answer 9: ❏  Sticky On Scroll
• Answer 10: ❏  Hide Sticky Player
• Answer 11: ❏  Mute Button
• Answer 12: ❏  Volume Control
• Answer 13: ❏  Fullscreen Option
• Answer 14: ❏  Ability to Embed
• Answer 15: ❏  Continous Play