Topic: WV Templates
Focus: Overall Experience
Audience: Targeted Regions
WV Insights Hub
A series of tests are being run in specific geographical regions across the nation. Participants are engaged in conversation around various aspects of our WV experience. The studies are designed to surface insights into how our Station Sites are used and perceived across the full spectrum of the user experience.
The archive below contains links to the individual studies for each location, touching on the following themes:
- Top sites for keeping up with the News
- What makes News sites special
- Device preferences for accessing News
- Preferences on Reading vs Watching the News
- Views on traditional design aesthetics
- First Impressions
- Views on Advertisements
- Story Comprehension
- Views on overall trustworthiness
- Brand awareness
- Overall views on WV and Classic templates
- Aspects of an ultimate news experience
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