Participant: coasterfan
Gender: Male
Age: 30
HH Income: $40K – $59
Residence: Tennessee
Profession: Marketing
Rate the following attributes from “Not Helpful” to “Very Helpful” when evaluating apps to download on your phone.
1) App Screenshots
2) App Reviews
3) App Rating
4) App Developer
5) App Name / Title
6) App Last Update
7) App "What's New" write up
8) App Version History
9) App Privacy Notice
10) App Price
11) App Size
12) Recommendation From Others
13) News Categories that Interest Me
Sports
Finance
➔ National News
➔ Lifestyle
Jobs
Health
➔ Food
Business
➔ Celebrity
➔ Weather
➔ Electronics
Cars
➔ Travel
➔ Local News
International News
14) Local News Stations I Watch on TV
➔ WMC Action News 5
15) Do I Visit the app or site of the station I watch on TV?
Yes, while I watch the live broadcast
➔ Yes, I watch through the app on my device
Yes, But I watch the TV more
No, I only watch the TV broadcast 7
I only visit the website or app
None of these
16) News Apps I have installed on my phone
➔ Apple News
➔ Station’s Website
➔ Station’s Social Media
17) How often do I check the news on my phone
Throughout the Entire Day
➔ Once or Twice a Day
Couple Times a Week
Only on the Weekends
Couple Times a Month
Only by Notification / Alerts
18) Would I consider paying for my news?
Yes, I currently pay for my news
No, I would never pay for news
➔ I would pay for the right TYPES of news
I would pay for no ads
I would pay for the right features
