Participant: Elf
Gender: Female
Age: 21
HH Income: $80K – $99
Residence: California
Profession: Retail
1) How often and why do you check the news?
➔ In the morning
At Lunch
➔Before Work
During Work
In the Evening
➔Before I Sleep
➔Constantly throughout the day (every hour)
When Alerted
2) What is your most important type of news?
Local News
➔ National News
International News
Breaking News
3) News categories I frequently visit
Politics
Celebrity
International
4) My overall rating of the organization of news stories presented on the page
5) How inviting and easy to comprehend do I find this page?
6) Do I enjoy the fonts and colors used on this page?
7) Do I enjoy the look and feel of this page?
8) Do I trust the content presented on this page to be accurate and authoritative?
9) Which site would I prefer?
New Design
➔ Existing Design
10) Which of the following aspects do I like about the site you preferred
➔ Typography and Fonts
➔ Layout and presentation of content
➔ Amount of stories displayed
Overall feel of the page
Something else
11) Am I familiar with NewsNation?
Yes
➔ No
I don’t know
