Portfolio Description

Participant:  Elf


Gender:  Female


Age:  21


HH Income:  $80K – $99


Residence:  California


Profession:  Retail


1) How often and why do you check the news?

➔ In the morning
At Lunch
➔Before Work
During Work
In the Evening
➔Before I Sleep
➔Constantly throughout the day (every hour)
When Alerted

2) What is your most important type of news?

Local News
➔ National News
International News
Breaking News

3) News categories I frequently visit

Politics
Celebrity
International

4) My overall rating of the organization of news stories presented on the page

5) How inviting and easy to comprehend do I find this page?

6) Do I enjoy the fonts and colors used on this page?

7) Do I enjoy the look and feel of this page?

8) Do I trust the content presented on this page to be accurate and authoritative?

9) Which site would I prefer?

New Design
➔ Existing Design

10) Which of the following aspects do I like about the site you preferred

➔ Typography and Fonts
➔ Layout and presentation of content
➔ Amount of stories displayed
Overall feel of the page
Something else

11) Am I familiar with NewsNation?

Yes
➔ No
I don’t know

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