Participant: kr.bayarea
Gender: Female
Age: 32
HH Income: $40K – $59
Residence: California
Profession: Education
1) How often and why do you check the news?
➔ In the morning
Before Work
At Lunch
During Work
In the Evening
Before I Sleep
➔ Constantly throughout the day (every hour)
➔ When Alerted
2) What is your most important type of news?
Local News
National News
International News
➔ Breaking News
3) News categories I frequently visit
International
Local
Culture
Breaking
Finance / Business
4) My overall rating of the organization of news stories presented on the page
5) How inviting and easy to comprehend do I find this page?
6) Do I enjoy the fonts and colors used on this page?
7) Do I enjoy the look and feel of this page?
8) Do I trust the content presented on this page to be accurate and authoritative?
9) Which site would I prefer?
New Design
➔ Existing Design
10) Which of the following aspects do I like about the site you preferred
Typography and Fonts
➔ Layout and presentation of content
Amount of stories displayed
➔ Overall feel of the page
➔ Something else
11) Am I familiar with NewsNation?
Yes
➔ No
I don’t know
