Portfolio Description

Hi! My name is,

Linda

I’m a Grandma, living with my husband. I love to browse the internet and do everything from my phone. My husband, he mainly uses our desktop. I spend over twice as much time online as he does per session.

I’m most active on Wednesday’s and Thursdays pretty much all day long. I tend to check into the Homepage every hour throughout the day. I mainly headline surf, but I enjoy watching video on my mobile device. Weather plays a daily interest for me.

I’m into food, dining and cooking. I like reading restaurant reviews. I enjoy cooking over baking, and I don’t shop at Whole Foods. When it comes to food I usually keep up with what’s happening, but I don’t always try every new thing. I typically already know what I like. I am very mindful of my food consumption and saving leftovers.

I like to drink my coffee at home, and I like it regular please. When I’m out and about I’ll support my locally owned coffee shops over Starbuck’s.

I’d love to have a maid. I don’t use Grubhub or Postmates, but I know of them.

Linda's Morning Ritual

How I like to start my day
7:00 AM
I Start the Day Headline Checking
I’m fairly consistent rising around this time daily. I’ll typically seek out some headline news first thing, refreshing the home page on and off for about a half hour.
8:00 AM
Still Headline Surfing
I get a feel for what’s going on just by scanning headlines. Local and something related to my age interest me at this time.
10:00 AM
Morning Content
This is my last session before lunchtime. I like to watch a video or read a story or two.
From7:00 AMTo7:30 AM

At Home, In Bed

Wakeup

I’ll typically seek out some headline news first thing, refreshing the home page on and off for about half hour.

From8:00 AMTo8:30 AM

At Home

Second Session

I’ll check in to get the weather and again surf the home page headlines.

From9:00 AMTo10:00 AM

At Home

Final Session Before I'm Up and About

This is my most active time of the morning. I’m gonna check the weather, and I’m usually going to watch a video and read at least one article.

From1:00 PMTo3:00 PM

After Lunch Check-In

This is one of my most active sessions of the day. I’m watching video. I’ll watch Ads, and even click them if they’re something I’m interested in. I’ll usually watch 2-4 videos and read 3-5 articles.

From4:00 PMTo6:00 PM

Late Afternoon Session

This time period I’m very active as before. I’m watching videos, and checking in on news related to health and covid. I’m also refreshing the home page to check to make sure I didn’t miss anything.

From7:30 PMTo8:30 PM

At Home

Evening Session

I’m having about 5-6 sessions durning this time period. I’m refreshing the home page, but not as much as I do earlier in the day, I do this looking for headlines that interest me. I’m watching live video and reading local news articles.

From9:00 PMTo10:30 PM

At Home, Typically in bed

Final Sessions of the Day

I’m typically asleep by 10:00 pm – 10:30 pm. I like to end my day by reading a couple feel-good, happy news articles. Something up lifting.

  • Today’s Weather Forecast
  • 1 winner of Mega Millions $1B prize; 3rd largest ever in US
  • Hawaii man survives lightning strike, then beats COVID-19
  • What you should know before buying equipment for your home gym
  • Television icon Larry King dead at 87
  • Police chief responds to racist, violent comments allegedly made by daughter on social media
  • Mom says COVID helped save son’s life after discover of rare genetic condition
  • State unemployment rate drops
  • Students returning to the classroom for first time this school year
  • Food assistance recipients to see 15% increase in benefits starting Wednesday
  • Police urge drivers to use caution on Route 6 as they search for missing person in the area
  • The importance of getting ahead of COVID-19 as it continues to mutate, putting health experts on alert
  • Biden signs executive orders on climate, virus
  • Two more cases of UK COVID variant confirmed; family members of original two cases
  • How to protect yourself from a new COVID variant
  • Bakery makes “Glass Ceiling” cake in honor of VP
  • Att. Genial moves for state custody of neglected horses from farm
  • Local Woman competes on ABC’s ‘The Hustler’
  • ‘The world lost such an animal advocate’: Beloved veterinarian dies of COVID
  • ‘Cameras are going on my house, that’s for sure’: Woman warns public of late-night encounter with a stranger
  • Fire crews responding to large fire
  • One pet dead, 16 displaced following large condo fire
  • Federal judge dies at 82
  • CDC COVID vaccine tracker map shows how rollouts are going in each state
  • Opportunities available to become a mentor for youth
  • Inmate who gave birth in cell gets $250,000 in settlement
  • IMAX theatre plays last movie, to be replaced with new 4D theater
  • Turnpike closed at road after serious tractor-trailer crash
  • Grocery store overwhelmed during pandemic supports local couple with stage-four cancer
  • Museum on track for reopening
  • Bars remain closed despite restaurants reopening as other states see resurgence of COVID cases
  • City commits to providing all residents with WiFi access
  • Police apprehend shirtless man causing $5k worth of damage in Dunkin’ Donuts
  • Elderly woman injured after crashing car into building

Geographical Relationships

Linda's Age Range

Linda's Spending Power

Linda's Household Size

My Friends & I like Watching

I like watching TV not Internet

I Stay In Touch by

Linda's Interests

Linda's Active In..

Linda's Other Interests

My 2nd Screen Watching TV
Mobile Apps in My Life
My 1st News Source
Paid Mobile Apps?

Linda's Life Stage

Age 60 onward. More signs of aging and lifestyle effects. Eligible for government provided retirement and health care benefits or private pensions. Retirement, dicretionary time. Some health problems and medications. May care for others.

Retirement Attention to Future Generations Becoming a Grandparent Self Reflection Attaining Wisdom Feeling at Peace with Oneself and the World Rediscovery of Hobbies Realizing Dreams

Cultural, Religious Aspects:
Private Prayer

Capturing Moments:
Traveling Relaxing Spending Time with Nature

Brands That Resonate With Linda

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