Participant: Mr. Jeff
Gender: Male
Age: 49
HH Income: $40K – $59K
Residence: California
Profession: Education
1) Easy to find stories of interest
2) Difficulty in finding today's most recent Local news
3) Organization of stories presented
4) Inviting & Easy
5) Look & Feel
6) Easy to find news that interests me
7) Trustworthiness
13) News Categories that Interest Me
➔ Travel
➔ Business
➔ Health