Participant: Nikki Black
Gender: Female
Age: 51
HH Income: $80K – $99K
Kids: F/16
Residence: Kentucky
Profession: Educator
1) Where do you typically get your news from?
Local News Website
From Twitter
Local Newspaper Website or App
National Newspaper Website or App
Kick News Broadcast on TV
National News TV Station
2) Which of the following digital formats do you prefer when consuming news online?
Text based articles
Images & Photo Galleries
Interactive Infographics
National Newspaper Website or App
Video
Email Newsletter
3) What devices do you use to access news content?
Smart / Connected TV
ROKU
4) News related apps I've used on my TV?
CNN
CBS News
ABC News
Local News
Pluto TV
FOX News
5) Which types of news play the biggest roles in my life?
National News
Local News
International News
6) If you were to choose just 1 type of news coverage which would it be?
Breaking live news
Live news broadcast / shows
News clips
7) Do you actively follow news from other locations outside my hometown or current place of residence?
No
Yes
8) News Apps I have installed on my TV, Mobile or Tablet
AP News
Reuters
CNN
WLWTs
CBS
NBC
Local Now
9) Views on my home town or current place of residence local news provider
Yes, the local news stations in my hometown are familiar to me. I recognize the anchors and know their names if I see them in town. I did not watch any of them today because I’ve been at work all day and I don’t watch before work. I did check WLWT’s app on my phone but only read headlines and articles, I did not watch any live TV or video.
10) Interest in news from my current region, closely related regions, outside my region
More news from closely related regions
More news in my region
Mixture of both inside and outside my region
11) How important are local news articles to you?
Not at all useful
1
2
3
4
5
Very useful
12) What features would I like in a personalized news service?
News from my neighborhood
Continue watching something
Save something to watch later
Recommendations of other videos
Sign up for newsletter, sent via email
13) How useful does Weather related news play a role In my life?
Not at all useful
1
2
3
4
5
Very useful
14) How useful are Weather Radars and Weather Maps in my life?
Not at all useful
1
2
3
4
5
Very useful
15) Are TV schedule grids and guides useful to me?
Not at all useful
1
2
3
4
5
Very useful
16) I stream from my mobile device or tablet to a TV on a regular basis
Strongly disagree
1
2
3
4
5
Strongly agree
17) I find it useful watching multiple live video streams
Not at all useful
1
2
3
4
5
Very useful
18) While consuming news on TV, I also use a mobile or tablet device at the same time while
Doing something else not related to the news
On the news website
Texting a friend about news
19) Am I familiar with NewsNation? Do I know what it is?
Yes
No
