Participant: PB21
Gender: Male
Age: 38
HH Income: $100K – $124
Residence: California
Profession: Product Manager
1) Easy to find stories of interest
2) Organization of stories presented
3) Inviting & Easy
4) Look & Feel
5) Easy to Find news that interests me
6) Trustworthiness of content presented
7) 3 Most relevant categories
➔ Food
➔ Travel
➔ Finance