Participant: Pinwheel
Gender: Female
Age: 40
HH Income: $100K – $124
Residence: California
Profession: HR
1) How often and why do you check the news?
➔ In the morning
At Lunch
Before Work
During Work
In the Evening
Before I Sleep
Constantly throughout the day (every hour)
➔ When Alerted
2) What is your most important type of news?
➔ Local News
National News
International News
Breaking News
3) News categories I frequently visit
Local News
Traffic
Weather
Entertainment
Finance
Pandemic
Health
Tech.
4) My overall rating of the organization of news stories presented on the page
5) How inviting and easy to comprehend do I find this page?
6) Do I enjoy the fonts and colors used on this page?
7) Do I enjoy the look and feel of this page?
8) Do I trust the content presented on this page to be accurate and authoritative?
9) Which site would I prefer?
New Design
➔ Existing Design
10) Which of the following aspects do I like about the site you preferred
➔ Typography and Fonts
➔ Layout and presentation of content
➔ Amount of stories displayed
➔ Overall feel of the page
Something else
11) Am I familiar with NewsNation?
Yes
➔ No
I don’t know
