Participant: qveenp
Gender: Female
Age: 31
HH Income: $20K – $39
Residence: Tennessee
Profession: Accounting
Rate the following attributes from “Not Helpful” to “Very Helpful” when evaluating apps to download on your phone.
1) App Screenshots
2) App Reviews
3) App Rating
4) App Developer
5) App Name / Title
6) App Last Update
7) App "What's New" write up
8) App Version History
9) App Privacy Notice
10) App Price
11) App Size
12) Recommendation From Others
13) News Categories that Interest Me
➔ Sports
Finance
National News
➔ Lifestyle
Jobs
➔ Health
Food
➔ Business
➔ Celebrity
➔ Weather
Electronics
Cars
Travel
➔ Local News
International News
14) Local News Stations I Watch on TV
➔ Local Station Channel 3
➔ Local Station Channel 5
➔ Local Station Channel 24
15) Do I Visit the app or site of the station I watch on TV?
Yes, while I watch the live broadcast
Yes, I watch through the app on my device
Yes, But I watch the TV more
No, I only watch the TV broadcast 7
I only visit the website or app
➔ None of these
16) News Apps I have installed on my phone
➔ N/A
17) How often do I check the news on my phone
Throughout the Entire Day
Once or Twice a Day
Couple Times a Week
Only on the Weekends
Couple Times a Month
Only by Notification / Alerts
➔ Never
18) Would I consider paying for my news?
Yes, I currently pay for my news
No, I would never pay for news
➔ I would pay for the right TYPES of news
I would pay for no ads
I would pay for the right features
