HI! My Name Is,
I’m a 60 year old grandad. Recently retired. I spend most days pottering around the garden and cooking. Weekends, I enjoy walking in the countryside with my wife, Carol. I’m currently searching for a walking holiday.
Although generally fit and healthy, I have become hard of hearing, and I’m struggling to accept it. I don’t have a hearing aid and, I often misplace my reading glasses which my wife is always finding for me.
I don’t see myself as old, as I help care for my mother-in-law, Rose.
Morning Ritual
From Bed Headline Check
Morning Weather Report
Morning Video
Wakeup
First sessions of the day. I check into the Home Page on my first page load, Then, I’ll click over to the Weather. Then I’ll doze off.
Second Session - Still in Bed
I basically repeat what I did earlier to see if anything has changed. This gives me confidence in the information from the previous session. I’m looking at the home page and Weather.
Final Session Before Getting Out of Bed
Depending on how tired I am, sometimes I have a 4AM news check, I’ll still be in bed or I’m about to get up. I’m still checking in to the Home page and the Weather.
I’ll typically have between 5 – 8 sessions before noon, most of the time while still in bed. I tend to consume the Home Page, Weather, and an occasional Video during this time. There is a very high probability my second click/tap will be to Weather.
After Lunch Check-In
I’ll typically check in after getting up and taking care of routine chores and after having a meal. I’m looking at the Home page, scanning news posts.
Late Afternoon Dive-In
Midday, I’ve been scanning headlines all morning. I can see what news is shaping out today, and I’m ready to dive in. I’m consuming individual news posts around topics that interest me, including: Video, Health, Local issues.
In the afternoon, I’m checking back into the site 3-4 times, and I’m looking at between 10-13 pages. During this time I tend to go from the home page to an article, then back to the home page, then to another article, creating a looping behavior from home to article back to home. I’m also watching a couple video’s too.
Evening Session Dive-In
This is a high activity period of time for me. I’m diving into articles that I’ve been tracking all day, consuming between 5-7 page views. I’m tracking Weather by refreshing the weather home page directly more than once during this time.
2nd Evening Session Dive-In
This is a relatively high activity period of time for me as I wrap up for sleep. I’m consuming between 3-8 pages across multiple categories. I’m highly engaged consuming video beyond 25% play thresholds. I’m utilizing the Home page Weather pages as continuous jump point to individual pieces of content.
Late Late Session
In some situations I’m up late into the morning hours. Having sporadic sessions lasting 1-2 page views across multiple sessions in the early hours between 1am – 4am. Typically I’m refreshing the home page.
In the evening is when I really have time consume more detailed information about individual headlines I’ve been tracking throughout the day. I’m highly likely to consume 1-2 pieces of video content, and I’m using the Home page and Weather page as landing pages to serve as jump off points to individual pieces of content.
1-2 times per week, I’ll have sessions that run deep into the early morning hours pre-dawn till about 4:30AM. I’m refreshing the Home page.
Geographical Relationships
Raymond's Age Range
Raymond's Spending Power
Raymond's Household Size
Raymond's Interests
Raymond's Active In..
Raymond's Other Interests
Raymond's Life Stage
Age 60 onward. More signs of aging and lifestyle effects. Eligible for government provided retirement and health care benefits or private pensions. Retirement, dicretionary time. Some health problems and medications. May care for others.
Cultural, Religious Aspects:
Capturing Moments:
Brands That Resonate With Raymond
