Topic: Station Mobile App
Focus: Overall Experience
Audience: Targeted Regions
Station App Insights Hub
A series of tests are being run in specific geographical regions across the nation. Participants are engaged in conversation around various aspects of our App experience. The studies are designed to surface insights into how our Station Apps are used and perceived across the full spectrum of the user experience.
The archive below contains links to the individual studies for each location.
Level 1
First Touch - The App Store
- App Store Positioning
- Desirable Content Categories
- Local Broadcast Relationship
- Installed News Apps
- Most Used News Apps
- Organization of News Apps
- Thoughts on Paid News
- Aspects of the Ultimate News App
Level 2
First Impressions
5 Recordings
– Recordings TBD
– Recordings TBD
– Recordings TBD
– Recordings TBD
- Ease of Use
- Content Organization
- Look & Feel
- Content Desirability
- Information Hierarchy
- Most & Least Desired
- Aspects of the Ultimate News App