Topic: Weather
Data Source: Customer Reviews
Audience: Informavores
Focus: Design Seeds
Weather Scents
This morning I went to check the temperature outside. It did not give me the temperature!!!!! What is the point of a weather app that does not give me the basics, like temperature?
Focus
How can we address these questions?
In the 1990’s Peter Pirolli and Stuart Card developed a theory while at XEROX PARC looking into how people collect information online, they called it Information Foraging.
Information Foraging is an analogy to how wild animals gather food, basically hunting for scents which lead to the target prey.
Information Foraging
Weather Scents
What are some current patches attracting weather hunters, and what types of scents are they putting out?
Weather Scents
By looking into what users are saying about similar products we can leverage these experiences into our own knowledge base.
Weather Scents
Tell Me What I Need
Weather Scents
Travel Related
Weather Scents
Weather & Health
Weather Scents
User Interface Expectations
Weather Scents
Alternative Weather Content
Weather Scents
Technical Perceptions
Weather Scents
Politics & Alerts / Notifications
Weather Scents
Multi Day Forecast Widget / 01
Weather Scents
Multi Day Forecast Widget / 02
Weather Scents
Multi Day Forecast Widget / 03
Weather Scents
Multi Day Forecast Widget / 04
Weather Scents
In-Line Swipe, Call To Action Patterns
Weather Scents
Animated At-A-Glance-Graphs
Weather Scents
Alternative to Thumbnail / Title / Short Description
Weather Scents
In-Line Paragraph Scent / 01
Weather Scents
In-Line Paragraph Scent / 02
Weather Scents
In-Line Paragraph Scent / 03
Weather Scents
In-Line Paragraph Scent / 04
Weather Scents
In-Line Paragraph Scent / 05
Weather Scents
In-Line Paragraph Scent / 06
Sky Watching
Lean-Back-Lean-In Page Interaction, creating a top and bottom engagement experience.
– Tonight’s Sky
– Sponsored By
– Time Slider
– Constellations
– Set Location
– My Location
– What you can see tonight
– Lists By Time
– Live Cameras
– Relevant Content Jump Points
Sky Watching
Page Top / Interactive Sky
Traffic Watching
Lean-Back-Lean-In Page Interaction, creating a top and bottom engagement experience.
– Interactive Map
– Quick Focus Locations
– Macro / Micro Views
– Live Cameras
– Planning Utility
– Sponsored By
– Points of Interest
– Live Content Feeds
– Relevant Content Jump Points
Traffic Watching
Page Top / Interactive Traffic
