Station App Insights from Oregon
Participant engagement in conversations aimed to surface insights around the general positioning of Station Apps. Participants from specific regions were asked a series of questions aimed to solicit insights focused on mobile news experiences, including; desirable content categories, broadcast overlaps, installed news apps, frequency of use, device app organization, and more.
Individual Recordings
Lightthroughthetunnel – 34 / Male
Maur233571 – 68 / Female
Aggregated Metrics
Ratings results of individual attributes from “Not Helpful” to “Very Helpful” when evaluating Apps to download on a mobile device.
1) App Screenshots
2) App Reviews
3) App Rating
4) App Developer
5) App Name
6) App Last Update
7) App "What's New" Writeup
8) App History
9) App Privacy Notice
10) App Price
9) App Size
9) Recommendation from Others
10) Desirable Content Categories
11) Local News Broadcast Stations Watched on TV
12) How often do I use News Apps?
13) Considerations toward paying for news