Station App Insights from California
Participants engaged in conversations aimed to surface insights around the perception and use of our local news station native app. Local participants were asked a series of questions aimed to solicit feedback focused on ease of use, content organization, look and feel, content desirability, information hierarchy, most and least desired features, and more.
Insight Bullets
Individual Recordings
amarillo08 – 25 / Female
GreyLlama9498 – 25 / Male
Aggregated Metrics
Ratings results of individual attributes on a 5 point rating scale from negative to positive when evaluating various aspects of the app.
1) Difficulty finding stories of interest
2) Difficulty finding today's Most Recent Local News Stories
3) Organization of stories presented
4) Inviting & Easy to Comprehend
5) Look & Feel
6) Easy to find news that interest me
7) Trustworthiness of information presented
8) 3 Most Relevant Categories